You don’t want to miss this one.
We’ve wanted him for a long time, and we finally have him. This month we’re featuring the one and only FREDDIE JOACHIM. We’re sure most of you already know who he is and what he’s capable of. If you’ve never heard of him, he can be described simply as a producer with an unmistakable sound and extraordinary talent.
We’re also huge fans of his label MELLOW ORANGE (melloworange.com), whose releases show us that good hip-hop still exists.
And speaking of labels, we also have FEEL MY GROOVES as our featured vendor this month. If you’re into vinyl collecting for reasonable prices, then you’re in for a treat.
Substance isn’t just about uptempo grooves. We like to explore the full spectrum of music regardless of genre or bpm. As long as it’s innovative, ground-breaking, futuristic, and genuine, we’re feeling it.
Please file under Nujabes, DJ Mitsu, Gagle, Grooveman Spot, Mushroom Jazz, and other similar things.
See you soon..
234 South B Street
San Mateo, CA
1030pm - Last call
FEEL MY GROOVES
WHO IS FREDDIE JOACHIM?
Always an avid listener and collector of hip hop, jazz, and soul music, Freddie finally began djing in ’96, which slowly progressed into recording and production, and musicianship. Since then, he has continued to produce for many artists, as well as license music with many international companies.
Freddie released his first full-length, In With Time, in the Spring of 2008, exclusive to Japan label, Subcontact. The album featured such artists as, Aloe Blacc (Stones Throw), Blu, Othello, Profile (Sound Providers), Choice37, Surreal, Paten Locke, and more. (In With Time is available on CDBaby, Amazon, Tower Records Japan, HMV Japan, and more)
In 2009, Freddie, along with good friend, Question, released their instrumental album, Study Guide, with Japan’s renowned DJ Tonk on his label Milkdipper. (Study Guide is available on iTunes, Amazon, CDBaby, and more // 10″ vinyl EP is available at Access Hip Hop, HHV, Fresh Crate, Amoeba SF, and more)
In Summer of 2010, Freddie continued his instrumental album series with the release of Midway. The album was the first featured artist’s album on the San Francisco based label, Mellow Orange. (Midway is available on iTunes, Amazon, Mellow Orange Store, and more stores // 2xCD is available at Mellow Orange Store, Access Hip Hop, HHV, Fresh Crate, Amoeba SF, and more)
Freddie, along with friend, Yusai, now run the San Francisco based label, Mellow Orange, which has releases in North America, Japan, Korea, and Europe.
WHAT IS FEEL MY GROOVES?
DJs, producers, record collectors, but usually not audiophiles. Their records do not have to be in pristine or totally mint condition. However, if they are; of course, that’s a plus. The records just have to look nice and play well.
Our customers know what they want, but don’t want to pay top dollar for it.
WHAT YOU CAN EXPECT
90% of our records are in near mint to very good condition. We inspect and research every record before it goes up on our website. Our prices are usually a $2 – $10 below online marketplace value.
If condition is a deciding factor on a particular record you’d like to buy, send us an email and we’ll be happy to answer back within 1-2 business days to let you know an accurate description of the shape it is in.
HOW IT STARTED
Feel My Grooves started out as an artist management company in the late ’90s. Eventually that died out and I moved on to the marketing & advertising world.
Fast forward to 2004…At the time I was an avid craigslist seller. I sold EVERYTHING on craigslist. Including some records I was looking to part with. People kept asking for more so I quickly put together a completely hand-coded HTML page and called it, Feel My Grooves Vinyl. You’d have to send an email to place an order, I’d reply with the records that were available and the shipping costs, then payment was arranged by paypal. The first customer was from Finland. It was a wrap…I went digging at stores and in people’s homes frequently and kept the site up and running for about 2 years. Afterwards, I moved onto being a private dealer, selling at shows or out of my home.
Finally, the site is back up, new and improved with a shopping cart (coming very soon!) and everything! You’re still welcome to email me for questions before buying. The shopping cart is just there for people who want to skip the extra step.
Special thanks to sites like the-breaks.com, gemm, discogs and ebay for being my reference points throughout my years of diggin’.